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Objective: Green Sleeves Florist uses sign spinners to promote seasonal sales and during times of the year when flowers are in demand such as Valentine’s Day. AArrow Sign Spinners were used to help boost awareness of the existence of Green Sleeves Florist in a newly developed strip mall in Fairfax, VA. The florist also wanted to increase revenue and traffic at the store location during these sales.
Method: Green Sleeves Florist had previously used a ‘sign holding’ company’ but was dissatisfied with the service, so they started to use AArrow Sign Spinners as their premium medium of advertising to reach their target market.
Campaign Details:
1) Weekday sign spinners at Green Sleeves Florist - Morning shifts from 7:00 a.m. to 10:00 a.m. to attract the morning rush hour commute and afternoon shifts from 4:00 p.m. to 7:00 p.m. to attract the commuters returning to their family after the work day.
2) Location awareness - The sign spinner was placed at a prominent corner making spectators aware of the new development and existence of the florist at this location.
Results and Conclusion: While AArrow Sign Spinners serviced Green Sleeves Florist in Fairfax, VA increased traffic numbers and revenue were seen at the store as the sale/special was being promoted. Green Sleeves Florist will return service with AArrow Advertising once there is a seasonal sale in the upcoming months.
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