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Objective: AArrow Sign Spinners were sought to help boost condominium sales in a fragile economic time. The service was also requested to inform potential condo buyers of 10101’s existence and attract as many tenants as possible.
Method: Hirshorn Zuckerman Design Group (HZDG), a full-service integrated marketing communication and design agency located in Rockville, Maryland, contacted AArrow Advertising to have some premier sign spinners at their client 1010’s location.
Campaign Details:
1) Weekend sign spinners at 10101’s location - Saturday and Sunday shifts from 11:00 a.m. to 4:00 p.m.
2) Location awareness - Two sign spinners were placed at prominent corners making spectators aware of the luxury condominiums available.
Results and conclusion: AArrow Sign Spinners serviced Grosvenor 10101 in North Bethesda, Maryland for a year. Increased condominium sales and traffic numbers have been documented in the 10101 sales office and the AArrow Sign Spinners helped sell out all units.
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