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Objective: AArrow Advertising's goal for Liberty Tax Service was to boost customer awareness of the services they offer and increase the visibility of the location by having a roadside party.
Method: The Liberty Tax marketing team made the decision to use AArrow Advertising to promote their roadside party and free tax school for one of the franchise locations.
Campaign Details:
1) Weekday and weekend shifts leading up to the party – In addition to having two AArrow Sign
Spinners promoting the Liberty Tax brand, the week prior to the roadside party AArrow Sign
Spinners also distributed fliers at the store location.
2) Brand Awareness – AArrow Sign Spinners helped Liberty Tax Service gain visibility to this
location.
Results and Conclusion: By using AArrow Sign Spinners, Liberty Tax Service was able to fill up their “Free Tax School” classes, promote the store location and increase customer traffic in and out of the office.
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