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Pit Stop Lube and Oil opened their first location on the East Side of Flagstaff, Arizona in September of 1998. In February of 2008, they launched the grand opening of a new store just north of Phoenix. For the past seven years Pit Stop Lube and Oil has been voted ‘Best of Flagstaff’ recognizing the outstanding customer service, professionalism and expertise.
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Objective: AArrow Sign Spinners were used at the grand opening to promote discounted rates and specials. AArrow Advertising was called on to boost awareness of the brand, increase sales and create a positive image.
Method: AArrow Sign Spinning, a that infuses extreme sports with advertising, was the perfect method to attract Pit Stop Lube and Oil’s target audience of daily commuters.
Campaign Details:
1) Weekday and weekend sign spinners at Pit Stop Lube and Oil in Anthem, Arizona - Shifts during lunch and evening hours.
2) Brand awareness - More than 60 hours of brand imaging with the sign spinners.
Results and Conclusion: Pit Stop Lube and Oil is establishing their brand and increasing customer traffic and sales. The boost in revenue is due in part to the AArrow Sign Spinners directing people to the store.
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