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The Vitamin Shoppe is a New Jersey based retailer of nutritional supplements with more than 400 locations in 37 states. The company is one of the leading providers of supplements in the U.S., providing approximately 8,000 different supplements through its retail stores and more than 20,000 different supplements through its online retail websites.
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Objective: Vitamin Shoppe uses AArrow Sign Spinners to increase sales, create interest and attract new customer traffic for the brand. The client also thought that using the sign spinners would help to connect with a younger age group in targeted areas.
Method: Vitamin Shoppe uses AArrow Sign Spinners to promote store grand openings around the nation from 12 p.m. to 6 p.m.
Campaign Details:
1) Weekday and weekend sign spinning shifts – 12 p.m. to 6 p.m.
2) Brand Awareness - The Vitamin Shoppe brand was exposed to thousands of people at various cities across the nation.
Results and Conclusion: All Vitamin Shoppe locations where sign spinners were used received feedback from customers that they purposely came into the store because they saw the AArrow Sign Spinner. As a result, Vitamin Shoppe doubled their expected weekend walk-in count.
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